What is the blue ocean strategy﹌? Why should you implement it? Meet the blue ocean strategy summary by Roadmap Planner team. Jump to SUMMARY FULL TEXT - A onetime accordion player, stilt walker, and fire-eater, Guy Laliberté is now CEO of one of Canada's largest cultural. In short, avoid head-to-head competition and focus on innovation. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets).
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- Blue Ocean Strategy Summary: the Whats and the Whys – KeepSolid Blog
- Blue Ocean Strategy
Employees They fear for their jobs and responsibilities. Prepare them for change and allow changes in roles to the extent possible.
Summary of Blue Ocean Strategy - Kim & Mauborgne. Abstract
Business Partners They fear disrupting an existing profitable relationship. Communicate how changing the strategy will increase profits further. General Public Anticipate common objections to your strategy and proactively message blue ocean strategy summary own the conversation.
Monsanto could have educated on the safety of GMOs and utility to lower food costs, and pushed for labeling.
Part 3 of this Blue Ocean Strategy summary will go much more into detail on handling the people side of implementation. After researching all the above, grade blue ocean strategy summary idea along the four major strategic indices: Are there compelling reasons to buy your offering?
Price Is your price easily accessible to the target mass of buyers? Cost Does your cost structure meet the target cost? Adoption Have you addressed adoption hurdles up front?
Best Book Summary + PDF: Blue Ocean Strategy | Allen Cheng
Philips CD-i is an example. Pricing was low — the monthly fee was the same as a magazine, putting it in impulsive purchase territory.
Adoption blue ocean strategy summary it partnered with handset manufacturers to stay ahead of competitors and attracted content providers onto the network. Executing Blue Ocean Strategy The final section of this Blue Ocean Strategy summary covers the common hurdles of executing your blue ocean idea, particularly in terms of breaking status quo bias and securing worker relations.
Overcome Key Organizational Hurdles Organizations undergoing a strategic shift face four hurdles: Cognitive — recognizing the need for change Limited resources Motivation — inspiring real action Politics Blue ocean strategy summary conventional wisdom on changing an organization is to deploy strength blue ocean strategy summary to the size of the change needed.
To get a big change, mobilize massive effort. Blue Ocean Strategy argues for a more targeted method, to focus your limited resources on the areas of greatest disproportionate leverage. To illustrate this, the book uses the example of Bill Bratton, NYPD police chief who transformed New York City from a cesspool of crime to widespread safety within a few years.
Instead, make people see the reality blue ocean strategy summary. Make them touch, see, and feel the problem so they can come to their own conclusions about the need for change Bratton forced top brass to ride the subway everyday to see the graffiti, gangs, and aggressive beggars firsthand.
Blue Ocean Strategy Summary – Should You Implement It?
In a previous role, he opposed a decision to purchase smaller, more efficient squad cars. Bratton invited his general manager for a tour of his blue ocean strategy summary, picking him up in one of the smaller cars.
After two hours of driving, with little legroom up front and Bratton struggling with his police gear, the manager conceded.