princeton architectural press. new york a critical guide for designers,. w r i t e r s, editors. & students ellen lupton type thinking with. Thinking with Type, Second, Revised, Expanded Edition: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton ISBN With the advent of the Macintosh computer and desktop publishing software in the s, tasks once performed by others, such as typesetting.


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An Appendix offers a crash course in editing and proofreading, as practiced today, and thinking with type excellent free advice to boot. The book is beautifully designed and finely illustrated. Carefully chosen graphics of historic and contemporary works inform the text, and vice-versa.

Thinking With Type

Even the title page, a tightly rendered thinking with type that echoes the cover layout, seems to imply that thinking, or designing, with type is best done on paper, before one sits at the computer. Color is used subtly, not only to differentiate page content and sections, but also to demarcate examples and reproductions.


Relevant quotations are judiciously placed throughout the text — Lupton practices what she preaches, providing the reader with plenty of points of entry and exit on each thinking with type.

I suppose that some readers, wanting more, will find Thinking with Type too brief!

Thinking with Type

It is meant to be a basic text. Nevertheless, the author covers a lot of ground in just small 7 in.

For those whose interest is piqued, there is an impressive bibliography at the end. Lupton has also created a companion website that includes much of thinking with type practical instruction from the book and adds a special section for educators. Her expositional style is sophisticated yet approachable, and her analyses refuse to take anything for granted.

I'm going to save it and use thinking with type somewhere crucial.

Princeton Architectural Press * Thinking with Type, Second, Revised, Expanded Edition

And this stuff about the transition from "reader" to "user" -- I was reading this on the train and just thinking with type in the concept provocation. Do not squander it. I really love it.


Here I am squandering it, no less. Loads of visual delight in this book.

  • Thinking with Type by Ellen Lupton
  • Thinking with Type – Typographica
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Examples of text where the text was actually saying something interesting, or provocative, thinking with type funny or different -- not just neutral words.

In the chapter on hierarchy, two examples of hierarchical representations of 'common typographic diseases'. The first of this is: Typophiliacs usually die penniless and alone. I highlighted a lot of stuff in this book to go back to.

thinking with type

The book didn't mind me using a thinking with type -- it liked it. Often in books like this there is something so arty about them that any kind of mark feels a desecration.

In this book, I felt like it was becoming Thinking with type manual. It gave me secret satisfaction to find a number of proof-reading errors.

Quite a few had got in. The typography of the book itself is fantastic.